Do you know exactly where you stand?
What is your differentiator against your competitors?

Issue Description

Nowadays there are no more "new" customers to acquire. The main concern is how to keep the existing customers and how to poach customers from the competition.
Thus, quality of services and technical advantages are the most important differentiators to convince new customers and to keep the existing ones.

These questions demand an answer:

• Do you know exactly where you stand? 
• Do you know who your competitors are?
• Do you have problems in your network and are you trying to find out the root cause?
• Have you implemented a new Technology?
• Do you know about the quality of your inbound roaming services?

Our Solution

Benchmarking is a process, that is best understood when products are compared and measured in a continuous routine, with those of the strongest competitor.
This process is particularly performed with the world's leading companies.

Benchmarking is therefore by no means a unique competitive analysis. Rather, benchmarking is a continuous improvement, in a system, which is implemented directly in the company. With it, the management has a tool with which the company's objectives and activities are under constant observation and the changing needs of customers can be customized.

Benchmarking is more important today than ever because every day diverse market conditions tighten considerably. With the use of Benchmarking, enterprises can remain competitive and viable. Benchmarking means to compare and measure products parallel, to determine which has the better quality.

Examples are with the following:

• Operators
• Technologies
• Location
• Frequencies
• ... many more

When is Benchmarking applicable?
When new technologies are introduced.
Inbound Roaming, finding the best operator of the country when you are the regulator.
If you have several different frequencies in the same network:
2G, 3G, 4G (900/950/1800/1900/2100/2600) for example to access new frequencies.

 

Technical Highlights

Economic Benefits

• Save money
• Save human resources 
• Retain customers
• Identify your differentiators against competition
• Satisfied customers generate new customers (word-of-mouth recommendation)
• Push your CEM by using your early-warning system (Problems can be fixed before customer satisfaction will be affected)

Customers

• Mobile Operators
• MVNOs
• Broadband ISPs
• Fixed-Net Operators
• Regulators

Tools involved